“I was really scared when I raised my prices,” says Sami. “It’s every entrepreneur’s dilemma. When I gradually increase my prices, am I going to get less competitive in the market? I think that’s a big lie, because I don’t think it’s a compliment to be the cheapest player in the market.”
Mr Worrell said Collinson, which has a large travel business that includes running customer services in airports, launched its testing sites early in the pandemic in a bid to prop up the travel industry, which a large part of his business depends on.