Deloitte Football Money League: Pandemic set to cost top clubs over £1.7bn

Barcelona v Atletico Madrid behind closed doors
Barcelona’s domestic and European games have been played behind closed doors since the pandemic

The coronavirus pandemic will cost Europe’s 20 richest football clubs over £1.7bn by the end of this season.

The Deloitte Football Money League survey found the clubs had already lost around £976m up to the end of the extended 2019-20 season.

Clubs have suffered considerable losses on both broadcast and matchday revenue.

Barcelona generated more money than any other club in Europe, but still had the second-largest revenue fall in absolute terms.

The Catalan club saw a drop from £741.1m to £627.1m but remain narrowly ahead of La Liga rivals Real Madrid, whose revenue fell from £667.5m to £627m.

Bayern Munich (£556.1m), Manchester United (£509m) and Liverpool (£489.9m) make up the top five with Liverpool moving up from seventh last year, replacing Paris St-Germain.

Manchester City, Chelsea, Tottenham Hotspur and Juventus make up the remainder of the top 10.

Eighteen of the 20 clubs retain their places from last year’s survey – with Zenit St Petersburg (15th – £207.4m) and Eintracht Frankfurt (20th – £152.6) replacing AS Roma and West Ham United.

Position Team Revenue £ (2018-19 figure)
1 Barcelona 627.1 (741.1)
2 Real Madrid 627 (667.5)
3 Bayern Munich 556 (581.8 )
4 Manchester United 509 (627.1)
5 Liverpool 489.9 (533)
6 Manchester City 481.6 (538.2)
7 Paris St-Germain 474.1 (560.5)
8 Chelsea 411.9 (452.2)
9 Tottenham 390.9 (459.3)
10 Juventus 349 (405.2)
11 Arsenal 340.3 (392.7)
12 Borussia Dortmund 320.7 (332.4)
13 Atletico Madrid 291 (324)
14 Inter Milan 255.6 (321.3)
15 Zenit St Petersburg 207.4 (159)
16 Schalke 195.4 (286.3)
17 Everton 185.9 (185.5)
18 Lyon 158.5 (194.7)
19 Napoli 154.6 (182.8)
20 Eintracht Frankfurt 152.6 (160.6)
Source: Deloitte Football Money League

What caused the income drop?

Coronavirus has caused havoc in the world of sport for much of 2020 and into 2021.

It led to the postponement in March of top divisions in England, Spain, Germany, Russia and France. The French Ligue 1 season was cancelled, while the Bundesliga resumed in mid-May with other leagues following in June – all behind closed doors.

Clubs suffered an £832m drop in broadcast revenue, primarily due to the delayed ending of the 2019-20 season meaning the deferral of broadcast revenue into the financial year ending in 2021, but also because of broadcaster rebates related to the disrupted 2019-20 season.

For example, Manchester United said in October that their broadcasting revenue had been reduced 41.9% from £240.2m to £141.2m.

There was also a £228m overall fall for the 20 clubs in matchday revenue, although there was a £93m increase in commercial revenue.

The matchday revenue figure will fall even further for all clubs with fans unlikely to be able to return in significant numbers for any of the 2020-21 season.

‘Testing times’

“There is no doubt that this is one of the most testing times the football industry has ever had to endure,” said Dan Jones, partner in the Sports Business Group at Deloitte.

Bayern Munich beat Paris St-Germain in the Champions League final
Bayern Munich’s Champions League win saw them move up to third place in the Money League

“While no football club has been immune to the challenges of Covid-19, and other clubs have suffered more in relative terms, those in the Money League have borne the greatest financial impact in absolute value terms.

“The safe return of fans to stadia in significant numbers is one of the highest priorities across global football. Matchday operations are a cornerstone of a club’s business model and help drive other revenue-generating activity.

“Fans’ absence will be more fully reflected in next year’s Money League. The final size of the financial impact of the pandemic on football will depend, in no small part, on the timing and scale of fans’ return.”

Can the sport recover?

“We remain strong believers in the fundamental value of top-level football to fans, broadcasters and other commercial partners,” insists Jones.

“We are confident in the resilience of the industry and expect it to bounce back strongly in future years.

“The events of the past year have challenged the ability of clubs to drive their own revenue growth. Any short-term ambitions they may have had will likely only be achievable as medium-term goals once fans return to stadia and the effect of the pandemic on the global economy and the path to recovery from it becomes clearer.

“However, the full financial impact of Covid-19 may not be realised for years to come.”

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