How small shops plan to take on the retail giants

Larger independents are showing their agility too. Those who weren’t already trading online have been quick to remedy that, and while their budgets make it hard to compete with the likes of John Lewis and Marks and Spencer, they’re finding ways to gain traction: reaching out to local online community groups, tapping into nostalgia with “Hovis-ad style” bicycle deliveries, and emphasising their environmental credentials.

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