Pandemic prompts Super Bowl ad rethink in US

Given all the economic, political and health questions of 2020, companies may have felt it was prudent to pull back – especially several months ago, when they would have had to start planning for such a high-profile night, said Kimberly Whitler, professor at the University of Virginia’s Darden School of Business

Recent Posts

The experiences replacing closed High Street stores

And he says there's no single party that can solve the problem: "This needs people to come together. I think it's a significant moment and a really big opportunity, particularly for those centres and high streets where there is no future for retail, for radical, bold,...

read more

Covid: The holiday makers having to self-isolate abroad

The pair have had to pay upfront to keep the room on at the hotel, but their travel insurance will reimburse their costs. As Samantha is the one with coronavirus, her new flight home is also covered, but Charlotte will have to pay for her flight home, because her...

read more