The watchdog said that, given the complexity and fast-changing situation, it was “important that advertisers were cautious when linking developments in the UK’s response to the pandemic to specific timeframes around which life might return to some level of normality, particularly when linking it to how confident consumers could be when making purchasing decisions”.
However, charity shops are better prepared this time, Mr Osterley said. Take for example Stockport hospice charity, Beechwood Cancer Care. There's been a queue of customers at its Heald Green precinct. But it is only open to shoppers, not droppers, this week.