That’s not to say those fringe elements have disappeared altogether, just that the communities themselves have become more diverse. On The Prepared, for example, Mr Ramey does not allow any talk of politics. The site’s biggest age bracket is those aged 25-35, followed by 35-45. Most are living in urban rather than rural areas and are split evenly between men and women, he says.
However, he has concerns about the idea of making consumers shop around for Covid tests: "It's reducing competition in the industry - really, you need to have cheaper tests available to all consumers, not just if they book through a big holiday company."